Lester Aldridge
Trainee Recruitment Drive
01 - The Challenge: Legal content can often feel inaccessible or overly corporate. The challenge was to create engaging content that maintained professionalism while improving audience engagement, particularly for younger, newly graduated students while strengthening brand presence.
02 — Objectives:
Increase engagement
Improve social consistency
Create more video-first content
Strengthen employer branding
Increase recruitment drive
This project strengthened my ability to create engaging, people-led content by filming colleagues across all levels of the firm, producing social-first video content that enhanced brand visibility, strengthened recruitment efforts, and increased audience engagement while maintaining a consistent brand identity across platforms.
Revitalised an underutilised YouTube channel through a targeted recruitment campaign, increasing average video views from around 10 views to 50–150+ views through short-form content, improved content strategy, and cross-channel promotion.
Managed the full video production process including camera operation, lighting, and audio setup, followed by post-production editing incorporating motion graphics, colour correction, audio balancing, and subtitles.
Email campaigns
Designed, scheduled, and managed email campaigns using Campaign Master alongside social media planning in Hootsuite, creating integrated multi-channel communications that aligned messaging, improved audience engagement, and maintained brand consistency across digital touchpoints.